Kesoara Sultana, Author at Learn with Sathi

🔹 Measure Digital Marketing Success with Conversion Tracking 🔹

Leave a Comment / Web Analytics / Kesoara Sultana

Managing your digital marketing campaigns without proper conversion tracking is like flying without a compass — you’re guessing your direction instead of navigating with data. Recently, I noticed something crucial while analyzing my campaigns’ event data (see the screenshot below 👇). We’re seeing Add to Cart, View Content, and Purchase events, both from browser and […]

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✅ Complete E-commerce Event Tracking

Leave a Comment / Web Analytics / Kesoara Sultana

Want to grow your e-commerce business with data-driven marketing? One of the most powerful ways to do that is by implementing smart event tracking using Google Analytics 4 (GA4) and Meta (Facebook) Pixel. In this guide, I’ll show you the essential events every e-commerce store should track, why they’re important, and how I implemented them for

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Web Analytics

Leave a Comment / Web Analytics / Kesoara Sultana

What is Web Analytics? Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Its ultimate goal is

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Social Media Strategy Tips

Leave a Comment / Social Media Strategy Tips / Kesoara Sultana

Social media content strategy is about planning, creating and implementing content on the platform of your choice. Content marketing works best when you have a solid social media strategy. A social media strategy will ensure that your social media efforts are more effective and support your overall business goals. Creating a strategy involves outlining your

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What Is Marketing and How Does It Work in 2025?

Leave a Comment / Facebook Marketing / Kesoara Sultana

Marketing is no longer just a department—it’s the heartbeat of any business. In today’s digital-first world, understanding how marketing works is essential for entrepreneurs and marketers who want to stand out and grow. “Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products

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