Although Facebook originated as a social networking site, today it is one of the most versatile platforms for online businesses. For small entrepreneurs, Facebook offers a variety of benefits that can keep up with large business competitors.
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What is Web Analytics? Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Its ultimate goal is
Social media content strategy is about planning, creating and implementing content on the platform of your choice. Content marketing works best when you have a solid social media strategy. A social media strategy will ensure that your social media efforts are more effective and support your overall business goals. Creating a strategy involves outlining your
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“Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others.” By P. Kotler. The American marketing association offers the following formal definitions: “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to
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