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🔹 Measure Digital Marketing Success with Conversion Tracking 🔹

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Managing your digital marketing campaigns without proper conversion tracking is like flying without a compass — you’re guessing your direction instead of navigating with data. Recently, I noticed something crucial while analyzing my campaigns’ event data (see the screenshot below 👇).  We’re seeing Add to Cart, View Content, and Purchase events, both from browser and […]

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✅ Complete E-commerce Event Tracking

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Want to grow your e-commerce business with data-driven marketing? One of the most powerful ways to do that is by implementing smart event tracking using Google Analytics 4 (GA4) and Meta (Facebook) Pixel. In this guide, I’ll show you the essential events every e-commerce store should track, why they’re important, and how I implemented them for

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