“Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others.” By P. Kotler. The American marketing association offers the following formal definitions: “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” Marketing deals with identifying and meeting human needs and social needs. One of the shortest definitions of marketing is meeting needs profitably. Marketing includes anticipating demand, managing demand and satisfying demand. Marketing is the process of creating, promoting, and distributing products or services to meet customer needs. The goal of marketing is to increase sales and brand awareness, while also retaining existing customers.
How does marketing work?
- Content marketing: Create and share content that helps customers through the buying process. This can include blogs, videos, and social media posts.
- Search engine optimization (SEO): Optimize a website’s content to rank higher in search engine results.
- Search engine marketing (SEM): Use paid ads to appear higher in search results.
- Social media marketing (SMM): Use social media platforms to interact with customers and promote products.
- Email marketing: Send emails with coupons, discounts, or sales announcements.
Other types of marketing:
- Business-to-business (B2B)
- Business-to-consumer (B2C)
- Commercial co-ventures marketing
- Direct and Indirect marketing
- Guerilla marketing
- Inbound/outbound marketing
- Influencer marketing
- Personalized marketing
Social media marketing Facebook marketing is a platform that allows a brand to put their products and services in front of the audience and promote with the help of organic and paid means. In simple words, Facebook marketing is a practice of promoting a brand and maintaining its presence on the Facebook platform. Facebook was created on campus in January 2004 and opened to everyone in September 2006. In November 2007, Facebook launched Facebook Page. In June-August 2015, Facebook released the page update options. Until now, Facebook has created opportunities for personal branding as well as product branding through updates of various resources and has made many people turn around from scratch.
Create a Facebook marketing strategy Focus your marketing strategy on Facebook to help raise brand awareness, build deeper customer relationships, increase sales and more.
How to create a Facebook marketing strategy
1. Set business goals Business goals go beyond revenue. And they’ll help you focus on your marketing strategy. Whether you want to generate leads or promote a big sale, your goals should be specific, measurable and time-bound.Bsiness goals go beyond revenue. And they’ll help you focus on your marketing strategy. Whether you want to generate leads or promote a big sale, your goals should be specific, measurable and timebound.
2. Get to know your audience The more you know about your current and potential customers on social media, the better you can engage them. With tools on Facebook, you can see your audience demographics, interests, behavior’s and more.
3. Use free tools Use text, images and videos to share content and start conversations on Facebook. You can post on your feed, express yourself with Stories or go live to connect with followers in real-time.
4. Create engaging content The right content strategy can help you resonate with audiences while a content calendar can help you decide when to post. By using diverse storytelling tools and following publishing best practices, you can better engage your customers.
5. Run ads Use Ads Manager to run an ad on Facebook. Image and video ads are great for telling simple storylines. Carousel ads let you showcase multiple products. And instant experiences lets you combine multiple formats.
6. Measure and optimize Go beyond basic metrics like clicks and post engagement with reporting and testing tools on Facebook. By measuring what matters most to your business, you can optimize the results you get from your Facebook marketing strategy.
In today’s fast-paced digital world, one has to keep up with the trend. . Facebook, as the world’s largest social media platform, has provided businesses with new tools, features and opportunities to communicate with their audience or customers. Entrepreneurs must adapt to these changes to stay ahead of the competition.
