Managing your digital marketing campaigns without proper conversion tracking is like flying without a compass — you’re guessing your direction instead of navigating with data. Recently, I noticed something crucial while analyzing my campaigns’ event data (see the screenshot below 👇).
 We’re seeing Add to Cart, View Content, and Purchase events, both from browser and server-side signals — this lets us track customer journeys much more accurately.
What’s this really showing us?
We’re not just guessing whether our campaigns are turning clicks into sales — we’re directly measuring it.
We’re able to differentiate browser events from server-side events, adding robustness and redundancy in case of ad blockers or technical issues.
We can identify deduplicated events, ensuring we aren’t over-counting conversions.
This data lets us optimize campaigns, improve conversion rates, and maximize return on ad spend (ROAS).
If you’re not employing proper conversion event tracking, you’re missing a big opportunity to grow your business.
With the right data, you can make smarter decisions, cut waste, and invest more in what’s truly delivering results.
If you’d like, I can help you:
- Set up conversion event tracking with Facebook, GA4, and GTM.
- Implement CAPI (Conversions API) for greater accuracy.
Develop custom analytic reports to aid your decision-making.